pop-up

pop-up
▪ I. pop-up ˈpop-up 1 noun [countable] COMPUTING MARKETING
a small window containing an advertisement that suddenly appears on a computer screen when you are looking at a website
  [m0] ▪ II. pop-up pop-up 2 adjective [only before a noun] COMPUTING
a pop-up window or advertisement appears suddenly on a computer screen while you are using it

* * *

Ⅰ.
pop-up UK US noun [C]
► E-COMMERCE, MARKETING an advertisement that is shown in a new window in front of the window that you are looking at on a website: »

We do not allow pop-ups of any kind on our website.

→ Compare POP-UNDER(Cf. ↑pop-under)
► (also pop-up menu) IT a list of choices that is shown on a computer screen when the user asks for it: »

This pop-up can be displayed anywhere on the page with a right-click of the mouse.

Ⅱ.
pop-up UK US /ˈpɒpʌp/ adjective [before noun]
► E-COMMERCE, MARKETING used to describe an advertisement that is shown in a new window in front of the window that you are looking at on a website: »

pop-up ads

► used to describe something that appears suddenly, and usually exists for a limited time: »

At the new pop-up restaurant that has appeared in the neighborhood, diners pay what they think the meal is worth.


Financial and business terms. 2012.

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